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Renovating a Historic Racetrack for NASCAR’s 75th Anniversary

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Renovating a Historic Racetrack for NASCAR’s 75th Anniversary

Sports Business Journal reports on the refurbished North Wilkesboro Speedway, which opens to the public during NASCAR’s 75th anniversary. The project, led by our team, cost $20 million and combined historic elements with important upgrades. The All-Star Race kicks off a future of exciting races at the Speedway.

Bob Carlson, AIA, LEED AP
Principal and Sports Design Leader​ Bob Carlson, AIA, LEED AP

“If it didn’t have the history associated with it, it probably wouldn’t have been saved, but you can’t deny that history and importance, plus it’s kind of quirky, cool and in a beautiful setting too,” said Bob.

Learn more about this project in Sports Business Journal.

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